Santa Rosa's Peace in Medicine Merging with SPARC
Peace in Medicine is integrating with its longtime partner SPARC, the San Francisco Patient and Resource Center, a Mission Street dispensary that sells and provides about $10 million in cannabis products each year to its members.
There are 12,000 active Peace in Medicine members, whose doctors’ recommendations are current and valid, and 20,000 active SPARC members.
The move comes at a time when marijuana collectives are preparing to meet local and state regulations and compete for patients and customers amid predictions the market will be flooded with products. Erich Pearson, chief executive officer of both Peace in Medicine and SPARC, said the organizations began integrating operations two years ago to remain competitive in anticipation of the new rules and requirements.
“Given increased competition, we think it will be easier to promote our mission under one brand and it’s more unifying as a company,” Pearson said. “We’re one big team now.”
The melding of the two groups comes after years of partnership between Pearson and Robert Jacob, who started Peace in Medicine in 2007. Jacob helped Pearson understand the dispensary model when he was opening his Mission Street storefront in 2010. Pearson helped improve the Sonoma County collective’s cultivation practices.
Peace in Medicine is integrating with its longtime partner SPARC, the San Francisco Patient and Resource Center, a Mission Street dispensary that sells and provides about $10 million in cannabis products each year to its members.
There are 12,000 active Peace in Medicine members, whose doctors’ recommendations are current and valid, and 20,000 active SPARC members.
The move comes at a time when marijuana collectives are preparing to meet local and state regulations and compete for patients and customers amid predictions the market will be flooded with products. Erich Pearson, chief executive officer of both Peace in Medicine and SPARC, said the organizations began integrating operations two years ago to remain competitive in anticipation of the new rules and requirements.
“Given increased competition, we think it will be easier to promote our mission under one brand and it’s more unifying as a company,” Pearson said. “We’re one big team now.”
The melding of the two groups comes after years of partnership between Pearson and Robert Jacob, who started Peace in Medicine in 2007. Jacob helped Pearson understand the dispensary model when he was opening his Mission Street storefront in 2010. Pearson helped improve the Sonoma County collective’s cultivation practices.
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